Agentic CRM monitoring

Independent verification for Agent-built CRM campaigns

Klaviyo Composer, Salesforce Agentforce and HubSpot Breeze let agents build, schedule and ship campaigns autonomously. The platform reports on itself. Telltide is the independent layer that watches what the agent actually shipped, separates Agent-built from human-built per monitor, and flags drift against your human baseline before it reaches customers.

Every paid plan includes the Telltide Card on Apple Wallet, the status light for your customer email journeys.

The verification gap

When the agent ships the campaign, who is watching the inbox?

Agentic CRM moves campaign decisions from a human team to a platform-resident agent. The platform's own dashboards report on the agent's behaviour. That is the same as marking your own homework. Three failure modes hide in that gap.

The platform reports on itself

Klaviyo, Salesforce and HubSpot all confirm the agent ran. They do not confirm the customer received the right email, on time, with working content. The send report and the inbox reality are different things.

Agent-built campaigns drift quietly

Subject style shifts. Sender mix narrows. Send timing creeps. Content patterns lose the brand voice. None of it is wrong on any single send, so platform reporting never flags it. Customers feel the change before anyone in the team sees it.

Cross-platform fragmentation

Most CRM teams now run more than one agent across more than one platform. When several monitors on the same platform degrade together, Telltide annotates each alert with that cross-monitor context so the pattern is obvious on the first look, not after a triage call.

The independent layer

What Telltide adds on top of the platform

Per-monitor attribution

Tag each journey as human-built, Agent-built or mixed, with the agent platform named. Every alert and incident carries that attribution so the right team responds.

Agent quality drift detection

On Growth and Business, Telltide compares Agent-built campaigns against your own human baseline on the same platform. When the agent drifts on subject style, sender mix, send timing or content patterns, you see it before anyone else does.

Behavioural silence and volume spikes

For agent-driven journeys with no fixed schedule, Telltide learns the baseline send rate and flags both sends that didn't go out and runaway-loop spikes against your real history, not against a static threshold.

Cross-monitor systemic detection

When multiple monitors degrade at the same time on the same platform, Telltide tags every related alert with the cross-monitor context so the pattern is visible up front. You see the shape of the failure on the alert, not just the symptom in isolation.

Coverage

Built for the platforms shipping agentic CRM today

Telltide monitors what landed in the inbox, so any platform that sends email is in scope. The agent attribution model has named support for the three platforms shipping in-product CRM agents today, plus a free-text "other agent" path for anything else.

Klaviyo Composer

Tag each Composer-built flow as Agent-built and Telltide will compare it against your human-built Klaviyo baseline. Drift on subject patterns, sender mix or send-time shifts surface before customer churn does.

Salesforce Agentforce

Independent verification of Agentforce-shipped campaigns landing through Marketing Cloud. Per-monitor attribution feeds incident alerts so the right Salesforce admin gets the page.

HubSpot Breeze

Watch what Breeze actually delivered to the customer, not what HubSpot says it scheduled. Drift detection runs against your human-built HubSpot baseline on the same workflow categories.

Other agents

Running an in-house agent, a partner-built workflow agent or an emerging vendor? Pick "Other agent" at monitor creation and tell Telltide what you are using. Detection is identical, attribution travels with the alert.

Composer, Agentforce and Breeze are trademarks of their respective owners. Telltide is not affiliated with or endorsed by Klaviyo, Salesforce or HubSpot.

How it works

Three steps to get an independent view of your agents

1

Add a monitoring address to the agent's flow

Telltide gives you a unique monitoring address for each journey you want to watch. Add it to any Composer flow, Agentforce campaign or Breeze workflow. No platform integration required.

2

Declare attribution

Tag the monitor as Agent-built and pick the agent platform. Telltide applies tighter monitoring to agent-flagged campaigns and attributes every alert correctly.

3

Get alerted on drift, silence, spikes and failed deliveries

Email, Slack, webhook and the Telltide Card on Apple Wallet today, with SMS on Business when it lights up. Drift detection on Growth and above. Cross-monitor correlation on every paid plan.

Monitor one Agent-built journey free

One monitor is free forever. Agent attribution is included on every paid plan, with drift detection on Growth and Business. Slack, webhook and the Telltide Card on Apple Wallet ship across every paid tier.